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Julixa Newman has been mentoring and advising me on eComm for over two years. I have been able to sell on platforms that I could've never imagined. Her SEO advice has helped my company reach the next level. She is a very creative individual who thinks outside of the box and has helped my partner and I connect and land B2B contracts that have increased sales by over 75%. She's the real deal when it comes to eComm.
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  • Monthly Video Training Calls
  • Direct Access To Me
  • Launch Package (Basic Course)
  •  Launch Package (Advanced Course)
  • Exclusive interviews With The Industry's Best
  • Access To My Private Facebook Group
  • How to get products made
  •  Where to sell them
  •  How to market with little to no budget
  •  How to make sure you’re compliant
  •  And how to scale!
From: Julixa Newman
Founder of Stuff4multiples.com
Hi, I’m Julixa Newman, mother of four children (including twins!), and the founder of Stuff4Multiples.com, the #1 online twins store in the US.
But it didn’t start out that way!
I’ve had plenty of up, downs, bumps, & bruises along the way. You name it and I’ve dealt with it. 
Check out my story in this article from Forbes Magazine: 
A Puerto Rican Founder Relies On Grit To Build A Successful Startup 
Julixa Newman proudly calls herself a “hustler.”
Her drive was born of necessity, she says. When she was 16, she was a single mother living in Puerto Rico with family. “I wanted more,” she recalls, but “opportunities were very slim, especially when you start off the conversation as a single mom.” Motivated by dreams of a brighter future, she finished her education and took her child to Orlando when she was 21 -- with just $500 in her pocket.
That was just the beginning of a years-long struggle through homelessness, debt and other hardships. But she weathered all of it, finding love and having more children along the way. And in 2009, at the age of 31, she launched Stuff 4 Multiples, a company based in Elkridge, Md., that makes baby carriers, clothing, bath supplies and other necessities for parents of twins, triplets or, simply, multiple children.
Today, her company is a substantial and growing enterprise. She employs 25 people, not including independent contractors, and Stuff 4 Multiples is expected to pull in between $750,000 and $900,000 in revenue in 2017. (edit: 2018 revenue was multiple seven-figures)
“It wasn’t easy,” Newman, now 39, says. But the struggles “made me the strong human being that I am now. When I’m being told ‘No, you can’t do it,’ I say, ‘There’s got to be a way.’”
Rising Above and Starting Up
Newman was born in Puerto Rico and moved to the Bronx section of New York City when she was 3. But “it wasn’t the best childhood” -- in fact, when she was 13, she was sent to a group home for several months after enduring physical abuse by her stepfather. She soon returned to Puerto Rico -- where much of her family, hit hard by Hurricane Maria, which made landfall there on Sept. 20, still resides.
At age 16, she had her first child. But determined to make something of her life, she earned her GED at 17, then a business degree from Interamerican University of Puerto Rico at 21. To find work, she moved Orlando, where she got a job in the laundry room of an area hotel and pulled 12- to 14-hour shifts each day.
At first, Newman and her son lived out of her car. By day, he stayed at a daycare, where caretakers watched over and washed him. At night, the mother and son slept in the parking lot of a local Walmart. Once she found an apartment, she focused on working her way up the ranks at the hotel -- from laundry to housekeeping to the front desk to office manager and, finally, to general manager.
During that time, she met and married her husband, who also worked in the hotel industry, and together they had a little girl. His career took the family to Maryland -- and a new chapter of struggle began. The couple hoped to have more kids, but Newman had two miscarriages, and ultimately lost both of her fallopian tubes due to complications. Her doctor said she wouldn’t be able to have more children -- news that was “excruciating,” she says.
A first round of in vitro fertilization put the family $20,000 in debt, and it didn’t work. But she refused to give up. In secret, she pursued a second round -- and was shocked when she became pregnant with twins. That surprising news would prove the start of several new adventures in her life.
Newman’s Bright Idea
Elated but $36,000 in debt, Newman set out to shop for twins on a tight budget -- and quickly hit a wall. She knew the financial burden she and her husband were carrying, but she had an idea that she knew would sell: a line of economical products just for parents of multiples like twins or triplets.
She launched in 2009, mere months after giving birth to her twin girls, with a line of t-shirts. To save money, she built her own website and grew her audience by teaching herself HTML coding and search engine optimization tactics. She remembers clearly that her first customer was a woman from New Jersey who bought a set of shirts. Her profit was only $3.99, but “that’s not the point,” she says. “Someone saw what they needed, and I came up with it.”
That one purchase urged her onward, and next she crafted the company’s first twin baby carrier. Because she lacked sewing skills, she glued a prototype together, and then searched for manufacturers who could bring her vision to fruition. She ultimately found a woman in China who would do a small-batch run of the carriers at a price that worked for her. To this day, she is Newman’s go-to manufacturer.
Demand grew swiftly, she says, once word got around about the reliability of her products, whose design reflected an intimate knowledge of her customers’ struggles. 
Understanding and Serving the Multiples Market
Newman says that the parents of multiples, like all parents, often have “a really hard time and don’t want to admit it.” But they also face particular types of problems.
For example, one time she accidentally fed the same twin twice, and didn’t realize it until one of her babies kept crying well into the night. That gave her the idea for a twin baby journal for tracking which baby has received what, and when. The same sort of thinking inspired pool floats for twins that won’t sink when you take one kid out, and informed new carriers.
Though the U.S. baby product industry is enormous -- consumer data firm Nielsen estimates that baby food, formula and diaper sales alone totaled more than $59B in 2015 -- its biggest players tend not to cater to parents of multiples, as they are rare. Think tank Pew Research Center says that, in 2014, 3.5 percent of all babies born in the U.S. were parts of multiples -- a marked increase from past years amid the rising age of parents, researchers say, but still a small minority.
Even so, the market opportunity is significant, and, to cultivate that opportunity, Newman created an online community for caretakers of multiples that today has 87,000 members -- a feat that got the attention of Walmart. Indeed, Newman’s life came full circle when she returned to the Orlando Walmart that she and her son once slept outside of and saw her products on its shelves.
What Lies Ahead
These days, Newman and her products are garnering awards. Last year, she was named a CNN Woman of the Week. The company's "Twingaroo" carrier was given an Academy Star by child products awards program Cribsie for 2014, Baby Maternity Magazine's Top Choice Award and Creative Child Parenting's Product of the Year award.
Now, she is paying her good fortune forward by mentoring other people who are looking to start their own brands -- especially other women business owners in Puerto Rico.
She is also trying to help her own family on the island, who are in distress following the devastation wrought by Hurricane Maria. She didn’t hear from her mother for a week, and Newman says her relatives lack resources like food, water and electricity. "Hopelessness does not begin to describe the feeling when you just can't help," she says. "I am hopeful that things will start moving a little quicker now and pray that my family can get the necessities that they need."
But as she tackles the challenges of the present, she is also mindful of and optimistic about the future of her venture. She is looking to get her products into other big box retailers, develop new items and work on marketing initiatives that emphasize their usefulness to parents with several children who are not multiples.
Indeed, her long-term goal is a simple one: Whenever someone thinks about families with numerous children, “I want them to think ‘Stuff 4 Multiples.”
Candice Helfand-Rogers Contributor

Let Me Show You ALL The Training You’ll Get Immediate Access To When You Join Julixa's eComm Mastermind Today!
24 Content-Packed Modules
and 104 Lessons on Ecomm Training!
1. Research and Pricing ($47 Value)
2. Researching The Competition ($97 Value)
3. Distribution Basics ($197 Value)
4. Production ($97 Value)
5. Web Basics ($147 Value)
6. Hosting Basics ($147 Value)
7. E-commerce Platforms ($97 Value)
8. Free Traffic 1.0 ($97 Value)
9. Instagram Tips 1.0 ($97 Value)
10. Sales and Discounts ($247 Value)
11. Customer Service Tips ($197 Value)
12. Paid Traffic 1.0 ($197 Value)
13. Social Media Basics ($47 Value)
14. Expos ($47 Value)
15. Retail Packaging Tips For Big Box Stores ($247 Value) 
16. Awards & Certifications ($147 Value)
17. Connecting With Purchasing Departments ($97 Value)
18. Big Box Store Options ($197 Value)
19. UPC Intro ($147 Value)
20. Website Sales Optimization ($197 Value)
21. Building Your Team ($97 Value)
22. ASTM Testing & Insurance ($97 Value)
23. Free Traffic 2.0: Website SEO ($197 Value)
24. Free Traffic 3.0: YouTube SEO ($47 Value)
Total Value: $3,278
  Every Month You Will Have Ongoing Access To:
Monthly Video 
Training Calls
$1,000 Monthly Value
Plus Direct Access 
To Me Monthly
$1,000 Monthly Value
Access To My Private Facebook Group
$297 Monthly Value
Exclusive Interviews With The Industry's Best
$97 Monthly Value
Get Immediate Access Now!
HUGE 90% Discount
Just $97 per month
Julixa has helped my affirmation apparel, body and aromatherapy company, VANA, increase sales and stream line our operation. Her tips on social media marketing and ads always work and my sales have gone up substantially. She has a no BS approach to business that works. I often joke about how one should never have a business conversation with her unless you have a paper and pencil in hand! I love how she doesn't just share her success stories but she also goes into full detail of what has not worked for her in business so you don't waste your time and money! 
Glendaliz Rodriguez
Need More Information About Julixa's eComm Mastermind?
Let Me Show You Everything You Will Receive When You Sign Up Now And Get Immediate Access: 
When you join my Mastermind you also get access to:
The Launch Package
Basic Course
Module 1: Research and Pricing 
  • Formula to calculate the correct cost per product
  •  Analyzing your future customers 
  •  Researching the competing products 
  •  Importance of tiered pricing 
Basic Course
Module 2: Researching The Competition
  • What to look for on their Social Media pages
  •  What to look for on their website 
  •  Reviews and Customer Service 
  •  SEO- Looking up their keywords 

Basic Course
Module 3: Distribution Basics
  • Tips on selecting the right distribution center for your business

Basic Course
Module 4: Production
  • Pros and Cons of overseas and domestic production
  •  Resources to find manufacturers
Basic Course
Module 5: Web Basics
  • Tips on selecting your domain
  • Purchasing more than just .coms
Basic Course
Module 6: Hosting Basics
  • Comparison of hosting options
Basic Course
Module 7:  E-commerce Platforms
  • Tips on selecting the best eCommerce platform
  •  Applications to consider
Basic Course
Module 8:  Free Traffic 1.0
  • Social media posts that generate traffic
  •  Contests and Giveaways
  •  Engaging in forums and communities
  •  Tips of theme selection and cart flow
Basic Course
Module 9:  Instagram Tips 1.0
  • Organic ways to grow your following
  •  Downfalls of automated systems
  •  Why you shouldn't pay for followers
  •  Connecting with your audience
Basic Course
Module 10:  Sales and Discounts
  • Tips on marketing sales/promotions
  •  Importance of not always having a discount code available
  •  Tips on creating a sense of urgency
Basic Course
Module 11:  Customer Service Tips
  • Handling good and bad reviews on social media
  •  Contact Us page tips
  • The importance of following through
Basic Course
Module 12:  Paid Traffic 1.0
  • Explanation of what PPC is
  •  Explaining different types of PPC and cost
Basic Course
Module 13:  Social Media Basics
  • Creating your social media pages
  • Basics on insights and posts
Advanced Course
Module 1:  Expos
  • Where to search for Expos and Trade shows
  • Booth Display tips 
  •  Expo marketing tips 
  •  Following up 

Advanced Course
Module 2:  Retail Packaging Tips For Big Box Stores
  • Creating the perfect packaging for big box retail stores

Advanced Course
Module 3:  Awards & Certifications
  • Questions to ask when applying for awards and certifications
  •  Marketing tips after you’ve received them 
Advanced Course
Module 4:  Connecting With Purchasing Departments
  • Tips on reaching and connecting with buyers of big box store purchasing departments
  •  Intro letter tips 
Advanced Course
Module 5:  Big Box Store Options
  • Differences between DS and PO accounts
  •  What to ask your buyer before signing the contract 
  •  Negotiating with buyers 
Advanced Course
Module 6:  UPC Intro
  • Where to get your UPC labels and barcodes
  •  What to avoid when purchasing UPCs for your products 
Advanced Course
Module 7:  Website Sales Optimization
  • Making your website customer friendly 
  •  Banner recommendations 
  •  Tips for quicker customer check out 
  •  Product listing tips 
Advanced Course
Module 8:  Building Your Team
  • Identifying your company
  •  Tony Robbins- DISC test 
  •  Tips on hiring for specific positions 
  •  Motivating your team 
Advanced Course
Module 9:  ASTM Testing & Insurance
  • The importance of being an ASTM member
  •  Testing your product and questions to ask lab 
  •  Getting Product Liability Insurance 
Advanced Course
Module 10:  Free Traffic 2.0: Website SEO
  • Naming images
  •  Tips on creating descriptions and finding popular keywords 
  •  Explain breadcrumbs and internal links
Advanced Course
Module 11:  Free Traffic 3.0: YouTube SEO
  • The importance of having your channel
  •  Keyword and description tips 
  •  Placing cards on videos 
  •  Tips on creating good videos 

Bonus Course
Bonus Module 1:  Selling Overseas
  • Ways to sell your products B2C overseas
  •  Tips on protecting your brand 
  •  Tips on selling B2B  
Bonus Course
Bonus Module 2:  
Amazon Seller vs Vendor
  • Pros and cons of Amazon Seller Central and Vendor Central. 
  •  Chart included 
Bonus Course
Bonus Module 3: 
Facebook Retargeting
  • Why you should create a Facebook retargeting campaign.
  •  Pixel creation and segmenting audiences 

Testimonials That Rock...
"Julixa has been my mentor for over 4 years and she has been amazing when it comes to thinking outside of the box to generate more sales. My swaddle blankets were a very hard item to sell online because one of the major factors was the softness. Her tips on sales and marketing not only landed us in more than 10 mom and pops stores but we are now in talks with Buy Buy Baby! "
- Garrett Massey | CozyBabe.com
"Julixa knows what it takes to get followers and sales from social media platforms. She loves to share what worked and what didn't when it came to marketing and selling her own products. With her guidance I have been able to sell my services nationwide- now I'm competing with the big wigs! ."
- Carlos Ruffino | Ruffino Enterprises
"Julixa has been advising me and my marketing department for over two years. She not only has come up with amazing campaigns but she has helped us cut costs that has saved Urth tens of thousands of dollars. This woman is always wired and ready to take on a challenge. I'm lucky to have her guide my team!"
- Alex Soler | UrthApparel.com
Every Month You Will Have Ongoing Access To:
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$1,000 Monthly Value
Plus Direct Access To Me Monthly
Ask me questions 
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Access To My Private Facebook Group
With tons of other eComm Business Owners
$297 Monthly Value
Exclusive Interviews With The Industry's Best
I interview other business monthly
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